Pay Per Click

Google’s Most Expensive Keywords

Pay Per Click advertising is one way to determine what keywords will be effective for your business and is also a good indicator of the competition you face. Last week Search Engine Land published an article about the most expensive keywords pay per click keywords. It felt pretty rewarding knowing that we had several of [...]

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Should I Do Pay Per Click Advertising?

One of the most common questions I seem to get is “Should I do Pay Per Click Advertising”? Some of you reading this will immediately say yes and others will immediately say no all while some are still asking themselves that same question. The answer that best fits you depends on your product, your budget, and your target marketing. [...]

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