I market personal injury firms.
I’m Casey Meraz. I have spent years growing personal injury and car accident firms in the most competitive markets in the country, and I now work only with PI.
I am a personal injury marketing specialist. For years I have done this work in the most competitive markets in the country: car accident lawyers in Los Angeles, and personal injury lawyers across San Francisco, San Jose, and the wider Bay Area.
Those are the markets where the marketing is hardest and the stakes are highest. Winning there taught me what actually moves the needle for a PI firm, and what is just noise.
Over that time I have generated thousands of cases for my clients and helped them earn hundreds of millions in revenue.
These are past results for specific firms in specific markets. They are not a promise or guarantee of your results. Growth takes doing the work and following the strategy, and it always starts with strategy.
That track record is why I now work only with personal injury firms. I am the founder of Juris Digital and an author on local SEO and legal marketing, and PI is where my focus lives.
My philosophy is simple. It always starts with strategy. Results then require the firm to do the work and follow the plan. When both of those happen, this works.
A rare mix of skills under one roof.
Most firms have to hire a strategist, an SEO, a messaging expert, and an AI specialist separately. I have spent two decades becoming all of them.
StoryBrand certified messaging
I am certified in the StoryBrand framework. I clarify your firm’s message so the right clients understand why you, instantly, in plain words.
SEO since 2002
Technical, content, and authority SEO from the ground up. I built the small business SEO program at Intuit before focusing on law firms.
Local SEO authority
A Moz Local Search Ranking Factors contributor for years. I wrote the Ultimate Local SEO Audit and founded a Local SEO certification course.
Published author
Two books on local SEO and personal injury lawyer marketing, the same frameworks I use with firms every day.
AI search and GEO
I help firms get cited by ChatGPT, Claude, Gemini, and Perplexity, and I use those tools in my own work every day.
Speaker and writer
I have spoken at SMX, ABA TECHSHOW, and State of Search, written for Moz, BrightLocal, and Attorney at Work, and I host the Lawyer Mastermind Podcast.
As seen on stage.
I’ve had the privilege of speaking at conferences across the legal marketing world. View a list of the most recent conferences I have spoken at here.
I wrote the playbooks too.
I have written books on local SEO and legal marketing, the same frameworks I use with firms every day. If you want the thinking behind my work, start there.
Who I am beyond the work.
Hi, my name is Casey Meraz. Thanks for stopping by and wanting to learn more about me.
So who am I?
Professionally I am an entrepreneur, SEO expert, investor, and creator. I love to work on things I’m passionate about.
My biggest work related passion is helping law firms grow through ethical digital marketing.
I’m quick to help people who are like minded (kind) and have a passion for success. But what I do for a living is a piece of me, not my identity.
Life is much more than what you do for work. It’s what you make it.
I see time as a precious resource and I know it’s something I can’t get back. For that reason, I optimize every part of my life to make sure I am fulfilled doing the things I want to do and not the things other people want me to do. This is why I limit my personal client work to two clients at a time.
I see myself as a husband, a father to two wonderful children, and a family man.
As far as hobbies go, I have a lot of them, but my primary ones:
World traveler
I travel two to six months of the year with my family worldwide. My favorite destinations are typically beach destinations.
Boating
I have a keen interest in boating. In fact, I am going to sail from Ireland to Greece. We also charter large catamarans several times a year for different holidays.
Food
I’m a foodie. I appreciate local meals while traveling as well as fancy Michelin starred restaurants. I think food is a big part of culture and I try new things everywhere I go.
Wine
I’m a wine aficionado of sorts. I’ve been to many somm classes, tasted with master somms, and am always up to try new wine. Red is my favorite and I tend to lean old world. Right now I am partial towards Russian River Valley in Sonoma and The Rhone Valley in France.
Looking for additional resources? Check these out:
Casey also offers his SEO expertise in Ireland.
I also offer limited fractional Chief Marketing Officer roles for select law firms with over $10 Million in annual revenue.
How I work
I work async
Email is how I do my best thinking. You get clear, considered answers, not a calendar full of calls.
Strategy first
Strategy is the most important thing I do. We get the plan right before we touch a single tactic.
Meetings that move money
I keep calls rare and short, reserved for work that actually makes you money, never status updates.
Want me in your corner?
If you are ready to make your firm the obvious choice in its market, apply and tell me where you want to take it.