Find out exactly why your firm isn’t ranking.
An expert SEO audit built for personal injury firms. I review your technical SEO, content, local visibility, AI presence, and authority, then hand you a prioritized roadmap of the fixes that will actually win your PI firm more cases.
A complete look at what is holding you back.
Most firms have a handful of issues quietly capping their growth. An expert audit finds them and tells you which ones to fix first.
Technical SEO
Crawlability, indexation, site architecture, Core Web Vitals, and the technical issues quietly holding your rankings back.
On-page & content
Title tags, headings, internal links, and whether your practice area pages actually match what clients search for.
Local SEO & Google Business Profile
Your map pack visibility, GBP optimization, citation consistency, and reviews across the locations you serve.
GEO & AI visibility
Whether ChatGPT, Perplexity, Gemini, and Google AI Overviews can find and cite your firm, and what to fix so they do.
Authority & backlinks
Your link profile, brand mentions, and the authority gaps between you and the firms outranking you.
Conversion & intake
Whether the traffic you do earn turns into signed cases, from page messaging to calls to action.
A roadmap, not a 90 page export.
1. Discovery
I learn your market, your best case types, and the competitors you want to overtake.
2. The audit
I review your site, Google Business Profile, analytics, and search data against every factor above.
3. The roadmap
You get a prioritized action plan, not a 90 page export. The highest-leverage fixes come first.
4. The walkthrough
We talk through the findings so you and your team know exactly what to do and why it matters.
Who an SEO audit is for
An expert SEO audit makes the most sense when your personal injury firm is already investing in your website and you want to know whether that investment is working. If you are spending on content or an agency and not seeing more of the cases you want, an audit shows you where the money is leaking.
It is also the right first step before a larger engagement. Many firms start with an audit, then move into 1-on-1 consulting or fractional CMO leadership to execute the roadmap. If you would rather learn the frameworks and run the fixes yourself, my online training covers the same ground.
Wondering whether an agency should be doing this for you instead? My guide to the best law firm SEO agencies walks through how to choose one and what good work looks like.
The problems I hear from PI firms.
Marketing's working, intake's working, everything's cruising. But we had to question it.
I run audits that challenge assumptions with data: channel performance, intake conversion, missed calls, and lead outcomes.
I need to know what's actually driving cases, not just clicks.
I check your tracking and attribution, from call and form tracking to CRM source hygiene, so you see source of case, not just traffic.
I'm not a fan of wasting marketing dollars if I'm not closing the leads I'm getting.
Before recommending more budget, I diagnose intake leaks: speed to lead, routing, follow up. See my lead intake alignment.
Frequently asked questions
What is a law firm SEO audit?
How much does an SEO audit for a law firm cost?
How is your audit different from a free automated SEO report?
Do you audit local SEO and Google Business Profile?
Does the audit cover AI and ChatGPT visibility?
What do I get at the end?
Ready to see exactly what to fix?
Request an expert SEO audit and get a clear, prioritized roadmap to more visibility and more of the cases you actually want.