Search Engine Optimization (SEO) is an essential aspect of digital marketing that can make or break a business’s online presence. One of the most crucial components of SEO is conducting regular audits to ensure that the website is optimized correctly.
Do you think you need an SEO Audit? Let’s find out! Here are some of the signs you might need an SEO audit:
- You can’t seem to rank for important keywords that will drive transactional business and make you more money.
- You are “stuck”. You had some success with SEO in the past, but now things aren’t performing as they used to.
- You launched a new websites and your search visibility has tanked.
- Your rankings tanked recently and don’t seem to be recovering
- Your website performs better in your home country, but you’re having trouble ranking in other markets.
- You are not sure what your return on investment is from your Search Engine Optimization campaigns.
- You’re not reaching your inbound marketing goals and just need help
Whatever the reason is for you needing an SEO Audit we should chat. My name is Casey Meraz and I help companies succeed in online search.
Everyday I see websites that are barley getting by, or not growing or reaching the organizations marketing goals. Many times with established websites this can be fixed by an extensive SEO Audit that’s aligned with your goals.
SEO is a funny thing and on the surface it can be pretty complicated. That’s why when asking an SEO expert questions before they have had a chance to look at your website might be “It Depends”. Here are some recent projects I worked on that highlight this:
- I recently helped a law firm increase their traffic 500% in one year by reducing the content on their website.
- I helped a service provider increase their conversions 4000% by focusing on mobile first.
- I helped an online retailer double sales without creating content or building links.
There is nothing like a human eye working on your project.
Want a free consultation? Contact Casey Meraz today.
The Problem with Automated SEO Audits
A few years ago I started working with a client who has since become a friend. Andy had given up on SEO. All he wanted to do was book more appointments through his website and he tried everything. He did his research, he tried a lot of SEO tools, but even though his scores would improve on metrics he thought were important, he was not booking any more appointments. The problem wasn’t with his drive, determination, or goals. It was with execution.
See, Andy knew his goals. He wanted to book just 20 new appointments with potential clients a month because that meant he would close 40% of them and make $20,000 a month.
But while he was doing everything in his power to reach these “perfect SEO scores” provided by a tool, he was missing the forrest for the trees.
Sure, his website had issues that needed to be fixed, but in Andy’s case, it was actually more important to build authority and add new content to reach new potential clients, rather than trying to over-optimize his existing website to death.
Andy suffered from Analysis Paralysis brought on by SEO Audit Tools.
There is a big problem with the Search Engine Optimization industry when it comes to the term “SEO Audit”.
The meaning of an SEO Audit can range from a quick online scan from an ineffective tool to a deep crawl of a website with thousands of recommendations.
While tools can be useful to provide insights, they won’t pay the bills.
In addition to this, SEO is complicated and general advice should typically be avoided unless you have had the chance to understand and express your marketing goals.
What is an SEO Audit?
An SEO audit is a comprehensive evaluation of a website’s current SEO performance. The purpose of an SEO audit is to identify any areas that need improvement and to develop an actionable plan to enhance the website’s SEO. An SEO audit is an ongoing process that should be conducted regularly to keep up with the ever-changing SEO landscape.
Why are SEO Audits Important?
SEO audits are crucial for several reasons. Firstly, they help identify any issues that may be affecting the website’s search engine rankings. By identifying these issues, website owners can take corrective action to improve their rankings and increase their visibility in search engine results pages (SERPs). Secondly, SEO audits help identify any missed opportunities for optimization. This can include identifying relevant keywords that are not being targeted, or opportunities for link building that have been overlooked. Finally, SEO audits can help identify any technical issues that may be affecting the website’s performance, such as broken links or slow page load times.
What Does an SEO Audit Entail?
An expert SEO audit should cover the following areas:
A technical audit evaluates the website’s technical performance, including website speed, URL structure, metadata, schema markup, and other technical aspects that may impact SEO.
An on-page audit evaluates the website’s content, including keyword usage, meta descriptions, header tags, and internal linking structure.
An off-page audit evaluates the website’s external linking profile, including backlinks, referring domains, and anchor text.
A keyword analysis evaluates the website’s current keyword rankings and identifies new opportunities for keyword targeting.
A competitive analysis evaluates the website’s competition and identifies areas where the website can gain a competitive advantage.