Personal injury marketing that signs the right cases.
Most personal injury firms think they need more leads. They actually need the right cases from the right channels, with a memorable brand, measurable marketing, and intake that converts before competitors get the client.
Built in the most competitive PI markets.
I have spent years helping personal injury firms win where it is hardest, and the work shows up as signed cases and revenue, not vanity metrics.
The toughest PI markets
Years competing in Los Angeles car accident, San Francisco, San Jose, and Bay Area personal injury: some of the most contested markets in the country.
Thousands of cases
Strategy and execution that have generated thousands of cases for the firms I work with, not just clicks and impressions.
Hundreds of millions
Clients have earned hundreds of millions in revenue from the visibility, positioning, and intake work behind their marketing.
These are past results for specific firms in specific markets. They are not a promise or guarantee of your results. Growth takes doing the work and following the strategy, and it always starts with strategy.
Competing and spending smarter.
You do not have to outspend a national advertiser to win. You have to be smarter about where and how you compete.
I don't want to compete against a national advertiser spending nine figures. They're going to outspend me every time.
You do not beat them on spend. I build a sharper local and niche strategy, stronger organic presence, better positioning, and conversion assets so you compete intelligently instead of just buying more clicks.
Is my ad spend actually compounding, or am I just feeding the machine?
I build tracking, channel strategy, SEO, local visibility, content, and reporting that create durable value over time, not just this month’s lead flow.
Most firms chase growth through more leads, but that's not where the real profit lives.
I focus on case quality, conversion, and cost per signed case, with marketing tied to case value instead of raw lead count.
The next hundred cases cost more than the first hundred.
I plan budget by stage, find efficient channels, protect your organic visibility, and improve conversion so your marginal cases get cheaper, not more expensive.
Standing out and getting found.
Injured clients search across Google, the map, and now AI tools. I make your firm the one they find and remember.
Every billboard says the same thing: injured, question mark, call me.
I clarify what actually makes your firm different and turn it into a memorable message across SEO, your website, ads, social, and local content.
A client came back years later after another wreck and couldn't remember my name.
I build brand recall through positioning, local content, reputation signals, and consistent messaging so your market remembers you.
People are going to ChatGPT, Gemini, and Perplexity before they decide.
I build the authority signals, structured content, reviews, and entity consistency that AI search and Google both trust, so your firm shows up as the answer.
If you want to be in the local pack, the table stakes keep going up.
I optimize your Google Business Profile, location pages, reviews, citations, and proximity strategy to win the map for the searches injured clients actually use.
It's way harder to get a Google review today than it was five years ago.
I build a review engine: the workflows, timing, prompts, and staff accountability that bring in steady, real reviews.
Measuring what works and signing it.
The cases are won at the seams: between channels and intake, between a lead and a signed client. That is where I focus.
I need to know what's actually driving cases, not just clicks.
I implement call tracking, form tracking, CRM source hygiene, and dashboards tied to signed cases, so you see source of case, not just traffic.
Not all cases are equal.
I track leads by channel, signed cases, case type, and fee potential, so you invest where the profitable cases come from.
The best marketing strategy in the world won't save broken intake.
Marketing only pays off if you convert it. I audit the full funnel from click and call to signed case, and align campaigns with your intake. See my lead intake alignment.
The best cases aren't always going to the best lawyers; they're going to the best marketers.
I help excellent lawyers get found and convert before louder competitors capture the case.
A full personal injury marketing system.
These pieces work together. Visibility brings the right people in, positioning and conversion turn them into clients, and attribution shows you exactly what is driving cases.
Marketing audit
A full look at your visibility, spend, conversion, and intake to find where cases are leaking and where the fastest wins live.
See expert SEO auditsPositioning and messaging
I find what actually makes your firm the right choice and turn it into a clear message your market remembers.
SEO and local visibility
Organic rankings, location pages, and the local pack for the searches injured clients really use.
See local SEO consultingAI search and authority (GEO)
Authority signals, structured content, and entity consistency so AI search and Google both trust your firm as the answer.
See GEO for law firmsContent strategy
Content that answers the questions injured clients ask, earns links, and builds topical authority over time.
Conversion and website
A site and funnel built to turn clicks and calls into signed cases, not just traffic you pay for and lose.
Review and reputation systems
A review engine plus reputation signals: workflows, timing, and accountability that bring steady, real reviews.
Attribution and reporting
Call tracking, form tracking, CRM source hygiene, and dashboards tied to signed cases, so you see source of case.
Intake alignment
Marketing only pays off if you convert it. I align campaigns with your intake so the leads you pay for get signed.
See lead intake alignmentGrowth strategy
A plan that ties every channel to case value and cost per signed case, so growth compounds instead of stalling.
See 1-on-1 consultingFrequently asked questions
Do you only work with personal injury firms?
What does personal injury marketing actually include?
How is this different from a typical SEO agency?
How do you measure success?
Do you guarantee results?
How much does it cost?
Do you help with intake too?
Ready to own your PI market?
I partner with a small number of personal injury firms that intend to lead their market. Partnerships start at a $20,000 commitment, and strategy comes first.