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AI visibility

Be the firm AI recommends.

Injured clients are asking ChatGPT, Gemini, Perplexity, and Claude who to call before they ever open Google. I help your firm become the one the AI names, through Generative Engine Optimization built for law.

Read the GEO playbook
What this covers

Get found where clients now ask first.

AI search rewards different signals than Google. Here is what I build so the answer engines trust your firm enough to name it.

Every AI answer engine

ChatGPT, Google Gemini, Perplexity, Claude, and Copilot. I work to make your firm the one they name when someone asks who to call.

Entity and authority

The reputation signals AI trusts: a consistent entity across the web, real expertise, and the authority that earns a citation.

Structured content and schema

Definition led answers, FAQ and organization schema, and content shaped the way answer engines actually read and quote it.

Bing and Copilot foundations

ChatGPT and Copilot lean on Bing. Most firms are invisible there. I fix the foundations so the AI index can find you.

Reviews and reputation

AI weighs sentiment and consensus. I help you earn and surface the reviews and mentions that make you the safe recommendation.

Measure to citations

A repeatable way to track whether AI actually names your firm, on the queries that matter, so we can see the plan working.

How it works

From invisible to recommended.

1. Audit your AI visibility

I test the real prompts injured clients use across ChatGPT, Gemini, Perplexity, and Claude, and see where you show up and where competitors take your place.

2. Build the foundations

Schema, entity consistency, Bing presence, and the structured content AI needs before it will ever quote you.

3. Earn the citations

Authority, digital PR, reviews, and the expertise signals that move you from invisible to recommended.

4. Measure to cases

We track AI mentions over time and tie the work back to the queries, the citations, and the signed cases it drives.

Who AI visibility is for

This is for personal injury and law firms that can already see where search is going. Your future clients are asking an assistant for a recommendation, and right now most firms are invisible in that answer. The firms that move first will own a position competitors cannot easily take back.

It pairs naturally with the rest of the work. Want to know where you stand today? Start with an expert SEO audit, which already checks AI visibility. Want the full picture of getting found and signing better cases? See personal injury marketing. And if you want the thinking behind all of this, my GEO for law firms playbook is the deep dive.

Sound familiar?

What I hear about AI search.

I asked ChatGPT for a personal injury lawyer in my city and we were not even mentioned.
How I help

I audit the exact prompts your clients use, find why you are missing, and build the entity, schema, and authority signals that get you named.

Competitors keep showing up in AI answers and I have no idea how.
How I help

It is rarely luck. I reverse engineer what the engines are rewarding in your market and close the gap with a clear plan.

I do not even know if AI sees my firm, let alone how to track it.
How I help

I set up a repeatable way to measure whether AI names your firm on the queries that matter, so progress is something you can actually see.

FAQ

Frequently asked questions

What is AI visibility for a law firm?
AI visibility is whether AI answer engines like ChatGPT, Gemini, Perplexity, and Claude name and cite your firm when someone asks for a lawyer. More people now start their search with an AI assistant instead of a list of blue links, so being the firm the AI recommends is becoming as important as ranking in Google.
Is this the same as GEO?
Yes. The discipline behind AI visibility is Generative Engine Optimization. I wrote a full playbook on how it works. Read the GEO for law firms playbook for the deep dive, then this page is how we do it for your firm.
How is AI visibility different from regular SEO?
They overlap but they are not the same. Traditional SEO wins rankings in Google. AI visibility wins citations inside AI answers, which depends more on entity consistency, structured content, authority, reviews, and your presence in Bing. I work both, because your clients use both.
How do you make ChatGPT recommend my firm?
There is no switch. I build the signals AI trusts: a consistent entity across the web, schema and structured answers, authority and digital PR, strong reviews, and a fixed Bing foundation. Over time those signals are what move a firm from unmentioned to recommended.
Do you guarantee AI rankings or citations?
No. No honest person can promise a specific AI result, and anyone who does is guessing. What I promise is the right work, done in the right order, measured honestly. Results require doing the work and following the strategy, and it starts with strategy.
Can you measure whether it is working?
Yes. I track whether AI engines name your firm on the prompts that matter, watch how that changes as the work compounds, and tie it back to visibility and signed cases instead of vanity metrics.
By application

Ready to be the firm AI recommends?

AI search is moving fast and most firms are invisible in it. The ones that move first win a position competitors cannot easily take back. Partnerships start at a $20,000 commitment, and strategy comes first.

Read the GEO playbook