The best marketing in the world won’t save broken intake.
Most firms leak the leads they already paid to generate, long before those leads ever become signed cases. I find and fix those leaks first.
Fix conversion before you scale spend.
You should not pour more money into ads before you fix what happens to the leads you already get. In my experience, firms think they sign every case they want, and they are almost always wrong. I find that gap first, then we grow.
You already paid for these leads
Every missed call, slow call back, and dropped follow up is money you spent on marketing walking out the door. Fixing intake recovers cases without buying a single new lead.
More spend multiplies a broken system
If intake converts poorly, scaling ad spend just buys more leaks. Fix conversion first, then pour fuel on a system that actually signs cases.
You are likely signing fewer cases than you think
Most firms believe they sign every case they want. The data almost always says otherwise. I show you the gap before you spend more.
These are past results for specific firms in specific markets. They are not a promise or guarantee of your results. Growth takes doing the work and following the strategy, and it always starts with strategy.
The leaks I hear about most.
These are real things personal injury firm owners say, anonymized. Here is how I help with each one.
In our minds, we signed every case we wanted. We could not have been further from the truth.
I run an intake audit, mystery shop your calls, and compare what you believe is happening to what the data shows.
People hung up while waiting to get connected to intake.
I fix call routing, speed to answer, overflow handling, and after hours coverage so high priority leads reach a person fast.
By the time we call back, they’re gone.
I set response time standards, automations, alerts, and call queues, and report on first contact speed.
One more call can pay for your intake department.
I build multi touch follow up across calls, texts, emails, and voicemail so you stop giving up after one try.
Not one call back and a voicemail. A system.
I design follow up sequences by lead type, case value, urgency, language, and source, so follow up is a system, not random effort.
The right cases handled the right way.
Signing high value cases is about more than speed. It is about who handles them and how they are treated.
Your best people should take your best cases.
I build routing rules by case type, campaign, value, geography, and closer skill, so a trucking or catastrophic case does not get a generic intake.
If you don’t treat someone well in intake, they’re gone.
I improve scripts, tone, empathy, and the handoff from your marketing promise to the intake experience, because the first call sets the relationship.
Good cases get rejected because someone didn’t understand the facts.
I add issue spotting questions, attorney review triggers, and case type checklists so valuable cases stop slipping through.
If the lead speaks Spanish and we can’t respond well, we lose trust.
I build bilingual routing, translated intake scripts, and Spanish review workflows so language friction stops costing you cases.
The accident happens at 2 a.m. The firm that answers wins.
I build after hours answering, escalation, and next morning follow up so you win the cases that come in off hours.
What gets measured gets better.
Intake only improves when you can see it. I build the reporting that turns intake into a system you can manage.
There is money sitting in old lead lists.
I run reactivation campaigns over text, email, and calls to recover leads you already paid for.
If it isn’t measured, it doesn’t improve.
I build dashboards and scorecards for calls, missed calls, qualified leads, signed cases, source, response time, and staff performance, with QA and coaching.
If intake doesn’t convert, the marketing looks bad.
I report the full funnel from click and call to signed case, so marketing decisions are based on the real picture.
Asking the right questions can enhance the value of the case.
I build case value questions into intake and route serious cases to the right attorney quickly.
What an intake review covers.
I look at the whole journey, from the first call or click to the signed case, and I leave you with a plan you can run.
Every entry point
Phone, web forms, chat, DMs, paid, organic, referrals, and after hours. I look at every door a case can walk through, not just the front one.
Speed to lead
How fast a real person reaches a high value lead, measured across hours, days, sources, and staff, with standards and alerts that keep it fast.
Follow up cadence
Multi touch follow up across calls, texts, emails, and voicemail, built by lead type so you stop giving up after one try.
Routing and qualification
Rules that send the right case to the right closer by type, value, geography, language, and skill, with issue spotting so good cases stop slipping.
Reporting and accountability
Dashboards and scorecards for calls, missed calls, qualified leads, signed cases, source, response time, and staff, with QA and coaching.
Reactivation of old leads
Campaigns over text, email, and calls to recover the money already sitting in lead lists you stopped working.
How the intake review works.
Four steps, strategy first, so you know exactly where you are losing cases and exactly what to do about it.
1. Discovery
We map how leads come in, who handles them, and what you believe is happening so we know what good looks like for your firm.
2. Audit and mystery shop
I run an intake audit and mystery shop your calls, then compare what you believe is happening to what the data actually shows.
3. The fixes
Routing, speed to lead, follow up sequences, scripts, after hours, and bilingual coverage, prioritized by the cases worth real fees.
4. The scoreboard
Dashboards, scorecards, QA, and coaching so intake keeps improving and the full funnel stays visible from click and call to signed case.
Frequently asked questions
What is a law firm intake audit?
How do you find leads we are losing?
What is speed to lead and why does it matter?
Do you help with after hours and Spanish intake?
Should I fix intake before spending more on marketing?
Do you report the full funnel, not just intake?
Do you guarantee more signed cases?
Stop losing cases you already paid for.
Before you spend another dollar on marketing, let’s make sure intake converts it. Partnerships start at a $20,000 commitment, and strategy comes first.